Designing the blueprint for the global adidas shopping app
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Adidas / adiOne App Prototype
As Group Creative Director, I led a cross-functional team to develop adiONE, an innovative "brand concierge" prototype that connected fans to the brand through a personalized digital experience. The app unified brand storytelling, athlete content, and product innovation into a single, individualized journey to strengthen customer relationships. Using GPS and iBeacon technology, we created a real-time customer record that tracked users across owned and third-party retail environments, providing tailored rewards and exclusive access based on their interests.
This initiative was successfully user-tested in key global markets, then adopted by the adidas in-house UX team as the foundation for their first global shopping application, now used by millions today.
Agency
Isobar (Dentsu Creative)
Role
Group Creative Director
Date
2015
Services
Branding & Identity
Experience Design
Product
Customer sign-up and preference configuration
Welcome screen personalized for each unique customer
Product concierge with access to inventory at both .com and retail stores
Customer rewards for engaging with brand and product content
Shopping concierge to help customers find the right product
Customer profile features account view, points, status, and exclusive access
