I joined Aquent in 2019 to lead a large-scale digital transformation, pivoting the company from traditional staffing to a modern workforce solutions leader. By establishing new brand positioning and comprehensive visual and verbal guidelines, I elevated and clarified our communications, replacing a dated identity with a high-performance brand system. This transformation centered on a simplified, ADA-compliant website and a digital-first design system that modernized the experience for both talent and elite enterprise clients like Google, Apple, and Microsoft.

To drive seamless implementation, I developed a robust design system and component library alongside detailed playbooks and toolkits for our global markets. This scalable framework—supported by an extensive suite of sales assets and integrated campaigns—successfully modernized Aquent’s 35-year legacy, resulting in a cohesive, differentiated global presence built to scale.

In my role as Global Executive Creative Director, I lead cross-functional teams while fostering a culture of innovation and continuous talent development. I orchestrate and craft brand campaigns, content, collateral, and websites that drive measurable business impact and win significant awards.